In consumer behaviour, however, perception refers to much more than just the biological use of our sense organs it includes the way stimuli are interacted and integrated by the consumer although there are numerous definitions in literature explaining perception from a consumer behaviour perspective, the one used by walters et al (1989, p. Self-perception theory's central province is the feedback loop, often postulated by theory and often neglected empirically although self-perception theory has been developed within social psychology, it has major implications for the study of consumer behavior, and this is the primary focus of this paper. In a sense, consumer perception is an approximation of reality businesses attempt to influence this perception of reality, sometimes through trickery and manipulation but often just by presenting themselves in the best possible light.
Although self-perception theory has been developed within social psychology, it has major implications for the study of consumer behavior, and this is the primary focus of this paper first, the basic postulates of self-perception theory are reviewed. Consumer perception the base for decision making people make decisions instantly within 20 seconds about other person, yet when it comes to product they take more time if the perception tone is set right by the companies consumer will not have any confusions. Consumer perception theory merchants aim to increase their sales by determining what drives their customers' purchase decisions consumer perception theory attempts to explain consumer behavior by analyzing.
Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior those who study consumer perception try to understand why consumers make the decisions they do, and how to influence these decisions.
Consumer perception theory attempts to explain consumer behavior by analyzing motivations for buying -- or not buying -- particular items three areas of consumer perception theory relate to consumer perception theory: self perception, price perception and perception of a benefit to quality of life.
Consumer perception the base for decision making people make decisions instantly within 20 seconds about other person, yet when it comes to product they take. By studying consumers, businesses can gain a better understanding of the role of perception in consumer behaviour companies can greatly improve their marketing strategies when they have a firm grasp on the psychology of how consumers feel, think and reason their way to a buying decision knowing how consumers are. Perception plays an important role in life of the consumer our environment including business environment is littered with numerous stimuli trying to attract our attention the quality of our perception depends on the way we process and interpret the stimuli or the information reaching our senses.
Consumer perception applies the concept of sensory perception to marketing and advertising just as sensory perception relates to how humans perceive and process sensory stimuli through their five senses, consumer perception pertains to how individuals form opinions. Of consumer decision making process (armstrong and kotler, 2010), search information (the second step of the process) and interpretation of the information gathered will be influenced by consumers’ perception.